"Anne Marie Waugh of AMW Associates has been an absolute game changer for my business. As a new business owner, her support, guidance, and mentorship have been truly exceptional. She consistently goes above and beyond, offering advice and clarity when I’ve needed it most. and I genuinely wouldn’t be where I am today without her. I can’t recommend her enough."

Doreen Playle

Zenith Book-Keeping

As a dance teacher/ Choreographer Igrowing my client base felt overwhelming until I started working with AMW Associates. Their consulting services were truly transformative. They took the time to understand my goals, help refine my approach, and gave practical strategies that actually worked. Thanks to their support I’ve seen a huge increase in new students and feel more confident how I present and promote my classes.

. I’m so grateful for their expertise and highly recommend them to any creative professional looking to grow their business..

I have known Anne for over a decade and the life lessons she has taught me over the past years have been invaluable. I have learnt so much from her will forever be grateful ful to know such and intelligent woman. I truly believe she has helped me achieve my full potential in life. Could not recommend enough.

Working with Anne Marie and her team at AMW Associates has been nothing short of transformational. Anne Marie possesses exceptional knowledge across so many areas—her expertise is both wide-ranging and deeply insightful. But what truly sets her apart is the heart she brings to her work.

She uplifts everyone around her, always greeting you with a warm smile and a genuine commitment to support. Her care is not just professional—it’s personal. She invests in the success of others with passion and integrity, making every interaction meaningful.

AMW Associates deliver nothing but excellence. Their tailored approach, combined with decades of experience in business transformation, coaching, and project management, ensures you're in the best hands. If you’re seeking clarity, strategic guidance, and a team that truly cares about your growth—look no further. You will not be disappointed.

Anne and her team have a wealth of knowledge and years of success.

AMW Associates are undeniably the best organisation to help build a blueprint for your developmental needs.

Anne and her team are relatable and give a professional yet personal touch when delivering coaching.

If you looking for growth, knowledge and business strategy, that will catapult your organisation-you have come to the right place.

I have been privileged to have the best advice, support and follow up care from Anne Marie over the years. Her constant support and expertise on a wide range of topics (ie housing, debt etc) have been excellent.
Highly recommend her services

Anne knows how to assess projects and provide insight that shift businesses to a next level. Her direct way of working allows for a multitude of efficiency in operations. She is very innovative with ideas and approach. She is a pleasure to work with!

For many years Anne-Marie has been my go-to for advice, and not once has she ever let me down. I cannot recommend her services highly enough - you will not be disappointed!

I had the pleasure of getting to know Anne-Marie during our time at Zinc.VC. Annie Marie is wise, supportive to those around her, and always a positive presence. She brings decades of insight and experience, is massively appreciated by all around her, and it’s not difficult to see why. I would recommend her without hesitation.

Anne-Marie’s wealth of experience, energy and pragmatism make her a valuable source of both guidance and inspiration. During the Zinc Venture Builder programme, I came away from all of our conversations with new insights and perspectives.

Anne-Marie has collected so much insight and made so many connections from so many ventures that she usually has perspectives to share that will help you on your way. And she's such a nice person too.

Anne-Marie is a real hero, she's a talented coach who has offered me invaluable insight and business acumen when discussing new business ideas. She is a creative problem solver and has helped me overcome several blockers. Following our work I was also able to prioritise and focus on my most important opportunities.

I'd highly recommend working with Anne-Marie.

Anne has a wealth of experience across all pillars of business and she thrives when sharing expertise and advice to those less experienced. Whether that is in the form of coaching, mentoring or informal support, I have often found her identifying the unconsidered aspects of a problem and is able to step through to a better way of thinking - at a pace that suits the client which remains friendly, challenging and valuable.

Anne Marie has a natural ability to handle any situation calmly and patiently, even the toughest ones. This natural skill of his has helped her grab many clients throughout her journey. She makes sure that no one leaves the tense meeting without a smile. Anne Marie will be a valuable asset to any company.

I met Anne-Marie on the Zinc Venture Builder programme where she immediately stood out from the cohort of 70 founders. With years of experience bootstrapping her own ventures, Anne is an expert in her field. This coupled this with her honesty, empathy, and passion - make her a real force for change in communities and business.

I met Anne-Marie at the early stage of my startup. She provided support and advice in the first months which helped us to progress to be ready for fundraising. She is experienced, authentic, wise and honest, I’d recommend her for other businesses.

Anne-Marie has been a big inspiration I met her at a time when I was at a very low point in my life, she encouraged me strengthened me and put me back on a path to believe anything and everything is possible in life if you really want it...

Anne Marie is a change-maker who empowers everyone she works with; and galvanises them with the self-belief and focus that they need to thrive.

Her capacity to see the wood for the trees and get things done in the most efficient and compassionate manner possible is awe-inspiring.

I've known Anne Marie for many years and I assure you can put full confidence in her with everything she does. She goes above and beyond with everything and anything and her passion is truly inspiring.

I have worked with AMW Associates and in Particular Anne-Marie and the Board of Directors. Anne-Marie is passionate about everything she gets involved in. She has been able to work late and weekends to make sure that the project she has undertaken is delivered on time. We worked on a project where the clients budget was falling short of the forecast. Her innovation and creativity made it become a reality to the amazement of the the clients.

I've known Anne-Marie for several years. I've asked her for advice and she is amazing. She points me in the right direction and gives me ongoing support. Anne-Marie is very knowledge she is like Google! Truly amazed by her ability to know everything and remember everything. Anne-Marie gave my daughter the role of being a young leader. My daughter has built up the confidence and is doing extremely well. Thank you Anne-Marie, you are 100% awesome.

Working with Anne-Marie is one of the best things thay happened to me. She saw a potential in me that I never knew I had and was confident enough, and never ceased to encourage and inspire me.

She is very passionate in helping others reach their best potential and is a great mentor to everyone.

I have known Anne-Marie for a number of year.s. She is an amazing young lady providing support to so many people. I would highly recommend her as a business mentor and coach.
In the past Anne-Marie set me with a fantastic website to help promote my dance classes, and provided much needed publicity. She is a very hard working conscientious person with a nurturing and caring personality just wanting to help others succeed in their businesses and achieve their goals.
I also admire the way Anne Marie particularly tries to help young people by continually providing them with various projects and clubs . She is one in a million.

Anne-Marie is a pleasure to work with. She listens fully, understands your needs and enables you to form decisions which are relevant, achievable and time limited. Her approach puts you back in the driving seat, which is very empowering. I highly recommend her.

I am blessed to be working with Anne-Marie and learning from her. She's a great leader, very inspiring, encouraging and a hard-worker. She gives invaluable advice and takes the time to know you and get involved and invest in you.

What I admire most about her is her unending passion to help others, especially young people and their families, tirelessly creating new projects and opportunities that would benefit them.

I could end this recommendation there as that sums up Anne-Marie, but I still have a couple of thousand characters. So...

Anne-Marie gets people, she understands what it is that they are trying to achieve, what they need to be able to achieve it, and most importantly she gets why they want to achieve it. Anne-Marie understands all of that and then she helps you understand it and then she opens the doors that will help you achieve it.

Anne-Marie understands people, she understands business and she understands how to make the two come together in ways that work for both.

And that is why we all need an Anne-Marie.

I am fortunate to meet Anne-Marie. She has been really helpful in guiding me to right direction everytime I was confused about business strategy.

Her experience as a founder and business owner has put her in an unique position as a business coach.

I will highly recommend her as a business mentor, coach.

Anne Marie is a total force of nature. She’s been a brilliant source of inspiration and advice over the last few months. She’s helped me to think through problems, see things from a completely new perspective and has kept me grounded when I needed it most. Her experiences and skills are totally unique.

Anne-Marie helped me greatly in navigating the tricky path of building a UK business. Her deep expertise and sharp mind enable her to solve some of the most complex business challenges with great effect and speed. She is a role model and a force of her own.

Anne-Marie is an inspirational leader who has an incredible ability to bring together different sectors, experiences, people and ideas. Her energy is infectious and commitment to making young lives better unwavering. Privilege to work with you!

I have known Anne-Marie for 6 years. Her passion for life and helping others achieve their goals is truly inspiring. Anne-Marie will take the time to understand you and /or who you are as a company. Then with all her professional skills, knowledge and life experience she will take you to where you want to be.

Anne gives the type of advice you need, not the type you want. To the point but always with a great level of care involved, Anne has helped me to understand myself and my abilities better.

I’ve been privileged enough to have had the opportunity to work with Anne Marie over the last 6 months. She brings incredible energy, and always pushes you to achieve your best. She’s inspiring, passionate and extremely knowledgeable. There’s no such thing as can’t with Anne Marie, she will always find a way. She’s always been on hand to provide support and guidance, for which I’m hugely grateful!

The energy and passion with which Anne-Marie works is immense. She challenges you at every step to push yourself and stretch out of your comfort zone. The result of which is better outcomes for everyone

Anne-Marie has been such an impactful and inspirational leader. Her uncanny management and leadership skills have allowed me and my journey in business to flourish immensely. I’m grateful for what I’ve been able to accomplish through AMW Associates and credit much success to the strategic vision and seamless execution support. I highly recommend her services for all interested in a partner who delivers high quality results in an effective and efficient manner.

Her straight forward and no nonsense approach will leave you in no doubt of her knowledge, skills and experience.
Anne Marie is passionate about helping you suceed and is brimming with innovative ideas and new approaches to help you achieve your goals.

I have had the absolute pleasure of working with Anne for the past six months. She is a force of nature that will champion you, nurture and guide you as well as positively push you when you need it… I would recommend her as a mentor and coach as she knows how to bring the best out in people.

Anne has always been available to provide useful and up to date information on starting, running and growing a business. This is an amazing service, which all new businesses should have access to.

Anne Marie is a passionate and knowledgeable human. She is generous in sharing her knowledge and passion to genuinely help and support. She is a force and she is totally contagious..She has helped me in times of adversity and change and I keep learning from her by the love she puts in it.

I have Known Anne-Marie since 2003 and she has helped me in my personal and professional life. She has inspired and influenced decision I have made and help me achieve the best possible results. Anne-Marie is very professional in anything she tackles and will always find the best possible solutions to challenges.

I’ve been with Anne for 8 month at rolladome and she has given me the confidence and respect of listening to my problems to help me in my career pathways and my personal life also, she has such great patience and does everything she can do to help you on your journey within and out your personal and professional life.

With Anne-Marie limits are just milestones to her next achievement. She seeks out and acts on solutions while others are still trying to figure things out. Anne-Marie is a firebrand with a heart and is always a pleasure to work and achieve success with.

"AMW Associates provided business coaching and consultancy services to London Skaters Marathon (LSM) in preparation for their first skating event in London. They advised LSM on the best way to form and structure of the company and then guided us and supported us in fulfilling all our obligations for running the event, including insurance, health and safety policies and many other aspects. AMW associates provided a professional and knowledgeable service and did everything they could to support our first event for which we are very grateful."

Great advice and support given to me when I was working independently in the social care sector and needed subject expertise in housing support. Highly recommended!

Known her since 2001, always there when I needed someone to talk to. Always lend an ear, and gives inspiring words of advice.

Was recommended AMW Associates by a friend who had also used this service for tutoring. I used her regarding a legal issue, the advise was second to none, saved me money and me a trip to the CAB. The price was good and will consider using her in the future.

Anne has been a really good tutor to 3 of my children. She encourages my children to be better in their education she has taught my children 11+, GCSEs a levels and uni degrees

I met Anne through my daughter who skated at RollaDome for a few years. She loved it and progressed to being a young leader. She was also put forward for a tv show about skating skills. Anne still encourages her and gives her opportunities with different sports. As well as her experience with children and tutoring Anne is very knowledgeable on a variety of things. She has given me help and advice on employment and housing issues. Anne is a very intelligent and professional lady. She is very organised and direct and also a great listener.

I have been with Anne for 2 years and I month at Rolladome. She helps me to organise things, shows me how to do certain things and listens to me. She is a good listener. And really understands me and she has given me great support. And she has such great patience and has done everything she can to help me. I really appreciate all she has done for me.

I have known Anne for many years but during those years she has always encouraged me to be the best person I can be and never give up. Whatever life situations I have faced, she has advised me on ways to improve my professional and personal life. Anne has also been a great support with my boys, especially my oldest son who she taught to roller skate with Rollerdome as a young boy. To this day, ten years later, my son still enjoys skating. I have always been inspired by Anne's many talents and achievements and I would recommend her to anyone who requires the services she offers.

Anne has tutored me for many different types of exams for example 11+, GCSE and Alevels this shows that she can cater to all types of exams!!! She also has been a great mentor as she’s helped me to stay positive and to keep on track with all work and life in general :)

When I first came to Anne Marie my confidence was really low, and I needed guidance as I was starting my new degree. In the two years I’ve been seeing her I feel like a new person. She helps me with my academic work, learning to be an adult and emotionally. Anne Marie is really understanding of the difficulties a lot of young people face nowadays and is good at guiding without judgement. She’s also very aware of the opportunities that are available and her tutoring can double up as career guidance. I would recommend her to anyone.

An icon to many... Big up sis

Anne-Marie Waugh is always a helpful person. I feel proud of her.

I am sure Anne-Marie's middle name is "Enthusiasm" as her energy and commitment to her work and the causes she chooses to follow is second to none.

I have known and worked with Anne-Marie in various forms since 2000. Anne-Marie had an amazing vision of what is acheivable, whether that is personally or professionally. She mentored me through changes in my career and always supported me. In return I have provided some administrative support for her businesses, which have changed and grown. Currently she operates a skate school for young people to encourage exercise, team work and new skills. In addition she provides a consultancy service for housing, legal, and various other industries, and also training courses, mentoring, and life coaching. I would recommend Anne-Marie to any business.

I have found Anne-Marie to be very driven and focused yet approachable and professional with excellent people skills. You want it done - call Anne-Marie.

I have worked with Anne-Marie on a project related to the development of Roller Sport and have found her professional and objective in her work. she has managed difficult professional relationships in a positive manner.

Anne Marie, is both an inspiration and upmost professional to work with. Always able to provide perspective to business planning and oppurtunities. Excellent reputation and a pleasure to work with!

Anne-Marie is one of those people I regard as 'inspiring' she is extremely positive, everyone who worked around Anne-Marie have nothing but positive contributions to say. She is business minded and has an absolute strategic approach which drives results. Whilst at the core of Anne-Marie she genuinely cares about people. She places high emphasis on exceptional customer care. It is a pleasure to know and have worked with Anne-Marie and she comes very highly regarded.

If anyone can, Anne-Marie can . . . so true. Dynamic, and just gets on with it, professionally

Anne Anne-Marie is Action driven. She works hard on any project she is involved in and sees it to completion. She is a very good listener and team player. Her networking skills endear her very well when it comes to financing and fund raising. One of her great strengths is in planning and execution.She is a true asset to any organisation. Very happy to recommend her.

Ann Marie's sessions were extremely helpful and enlightening, whilst managing to navigate me to the exact place that I needed to be. Her extensive knowledge and skills, along with her friendly, yet professional approach endeared me to her immediately. Ann Marie, comes highly recommended and I will be using her services again.

Throughout my career I have been blessed to have been surrounded by many inspirational organisations and individuals - over the last few decades. Unashamedly, some of my work is modelled on best practice observed and innovative evolution derived from what I’ve seen. One particular business owner/Consultant however stands out for me Anne-Marie Waugh. I have known Anne for 25+ years and her professionalism, integrity, commitment, listening ear, patience and ability to get things done still astounds me to this day. Recommended? Without question!

Anne-Maries no-nonsense and practical approach coupled with her ability to see how things work and how they could work better produce the most fantastic results. Even "off the clock" she is still in gear because coaching and mentoring is in her soul and it shows in the results.

Thank you Anne for your continued support and advice. My daughter loves rollerskating and can't wait until the next term starts. You have encouraged her and given her the opportunity to become a young leader which she is truly grateful. This has built up her confidence. Continue supporting the youngsters of today as they need all the guidance from their elders. This will encourage them to become great leaders and fulfil their dreams to be successful in life.

The support and advice I have received has been excellent. I have put plans in action and it has been literally life changing. Her continuous support is priceless

I have been with Anne for 2 years and I month at Rolladome. She helps me to organise things, shows me how to do certain things and listens to me. She is a good listener. And really understands me and she has given me great support. And she has such great patience and has done everything she can to help me. I really appreciate all she has done for me.

We are very happy with a professional advise given to us by Ann-Marie . It resulted with a significant savings on our contract with a third company . We strongly recommend Ann to other customers seeking advise on law and commercial matters